Top 6 Ways to Increase Website Traffic After a Drop in Sessions

Published Aug 29, 22
5 min read

How to Increase Website Traffic Through Social Media

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you more customers. What often comes after that? More traffic to their site. In fact, 61% of marketers say their biggest challenge is generating traffic and leads. There are many ways you can increase traffic to your website, and in today’s post, I’m going to share a whopping 39 of them, almost all of which are .

Not sure where to start? Perhaps these 118 blog post ideas to help you out… While news and trending topics can give you a traffic boost in the short term, they’re not worth the time and effort. Create content around topics that will always be of interest to your audience.

Headlines are one of the most important parts of your content. In fact, studies have shown . Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing so readers will choose your post on the SERP. There’s (lots) more where that came from in these 88 headline examples.

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Videos and blog posts aren’t the only types of content you should be creating to educate your audience and build trust. Don’t forget about infographics, downloadable guides, templates, webinars, and more. As you create these lead magnets and use them elsewhere on the web, collect them on a resources page.

So there’s one problem with all of the strategies above. They’re not going to drive traffic to your site if no one can find them. And with the first page of Google capturing 71% of search traffic clicks, you need an SEO strategy. SEO is the practice of optimizing a site for search engines (hence search engine optimization) so it can be more visible in search results for relevant queries.

Traffic - Go Top ShelfHow to Increase Website Traffic for Free [33 Techniques] BrandLoom

So the higher the search volume, the higher the traffic potential, right? Not so fast. Many super-high volume keywords are also super-broad and super-hard to rank for (for example “website” has a volume of 143,000). Long-tail keywords, on the other hand, are easier to rank for and will bring in the most relevant traffic to your site.

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Keep this between 155-165 characters, indicate the value the reader will get out of the post, and make it actionable. Make this 60 characters or less value, with the keyword close to the beginning, and indicate some sort of value or benefit. When creating and publishing content, be sure to to that page.

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high. Speed has always been a ranking factor, but even more so now with the page experience update. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins.

Use an SEO tool to find broken links on other websites and offer yours as a replacement. Create original, high-quality content that just begs to be linked to. Social media marketing comes with several benefits—one of which is referral traffic to your website. Here are some ways to turn these massive platforms into traffic generators for your site.

30 Ways to Drive Traffic to Your Website - HubSpot Blog

When sharing your content on Linked, In, Twitter, Instagram, and other hashtag-friendly sites, include relevant hashtags to improve the reach of your posts. Keep the hashtags highly specific to the topic of the post, however, so you can get discovered by people most likely to read, share, and/or link to your content.

Social share buttons allow readers to share the page they’re reading with their social networks in just a few clicks. Another option is the click-to-Tweet feature, where you offer a prewritten Tweet that readers can publish in one click. Check to see if either of these plugins are available for your site and give’m a go.

These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

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Start with the overall average best times and dig into the data to refine from there. Business directories are a promising source of website traffic, but just adding your website to your listing isn’t enough. It’s important to optimize your listings so they can rank on their respective platforms and get seen by local searchers.

How Fast Does SEO Increase My Website Traffic?Traffic - Go Top Shelf

It’s to add value and build brand awareness. People who are interested will search for your site on their own, or go to your profile where they can find your site. Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business.

Most aggregators will find your feed on their own, but there are some paid aggregators to consider using. Hubspot has a list of content aggregators here to help you get started. A newsletter does not have to be complicated. Here at Word, Stream, we have a weekly newsletter called the Performance Tip where we feature a blog post from the week.

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For example, this post on emotional copywriting gets about 1,000 visits from organic search per month. But it as a big hit with our email list, generating . Just be careful not to bombard your readers with too many emails, or even too many links in one email. Follow these email marketing tips and do your testing to find out what content and frequency is best.

Do some research to find the ones in your niche that are looking for great content, and supply it. If you get featured, you’ll not only get a spike in traffic, but you might find more regular readers who return to your site regularly (or sign up for your newsletter!).